PROJECT: Brainloop — Web + Print Designs
ROLE:
Sr. UX / Visual Designer at Nowspeed Marketing
KEY SKILLS / DELIVERABLES:
• Print Design
• UX / UI Visual Design
• SEO-Optimized Brochureware Web Design
• Information Architecture
• Content Strategy
• Lead Gen Designs
DESIGN APPS USED:
• Photoshop (detailed UI web designs)
• Adobe Illustrator
• Adobe Indesign
PROJECT OVERVIEW / CONTEXT:
Based in Boston and Munich, Brainloop provides advanced on-demand document security solutions. I was the principal designer at Nowspeed consulting agency who was contracted to run their lead gen campaigns from websites to white papers and other marketing materials. Featured below are two documents I designed. The item on the bottom-left is the cover page for the Brainloop white paper template I created. On the bottom-right is the front side of the 2-pager solution brief document template I designed. Both designs have circular shapes that echo the round Brainloop logomark.
KEY SKILLS / DELIVERABLES:
• UX / UI Web design
• IA / Content Strategy
• App used: Photoshop, Flash (Animation)
These three pages depicted below are the homepage design options (among several others) that I conceptualized for Brainloop. Design on the upper right was a design I created in the first round of work. The design on the bottom left was another one of my initial design concepts I presented to the client. The middle design on the left is the final design the client and Nowspeed internal team chose.
