PROJECT: Involve Technology
ROLE:
Sr. UX / Visual Designer at Nowspeed
KEY SKILLS / DELIVERABLES:
• Landing Pages / Microsites Design
• Email Designs
• UX / UI Visual Design
• Opt-in Email Designs
• B2C and B2B Lead Generation Strategy
DESIGN APPS USED:
• Adobe Photoshop
PROJECT OVERVIEW / CONTEXT:
Depicted above are sample landing pages I created for Nowspeed’s various clients primarily in the b2b technology sector. These clients included RedHat, DemandWare, OneSource, KoreTelematics, Picis, Neophasis.
I proposed that landing pages be structured to present three primary types of content:
1) A visualization of the offer (e.g. screenshots of the product application screens, white papers, etc).
2) bulleted overview of the key benefits to signing up for the offer.
3) More detailed explanation of the offer (optional but available for more costly or complicated products that require more consumer investment into the offer)
4) Form fields to enter basic information to download the offer or get a free trial product offer, etc.
My proposed strategy for structuring content sections led to a standardization of this method as the company's best practice after A/B tests indicated more customer clickthroughs and signups from the landing pages and opt-in emails.
1) A visualization of the offer (e.g. screenshots of the product application screens, white papers, etc).
2) bulleted overview of the key benefits to signing up for the offer.
3) More detailed explanation of the offer (optional but available for more costly or complicated products that require more consumer investment into the offer)
4) Form fields to enter basic information to download the offer or get a free trial product offer, etc.
My proposed strategy for structuring content sections led to a standardization of this method as the company's best practice after A/B tests indicated more customer clickthroughs and signups from the landing pages and opt-in emails.
