PROJECT: eNewsletter Designs (Clients: Dunkin' Donuts for franchisees and UpTimes)
ROLE:
Sr. UX / Visual Designer at Nowspeed
KEY SKILLS / DELIVERABLES:
• e-Newsletter Design
• Lead generation design
• Info Architecture / Content Strategy
DESIGN APP USED:
• Photoshop
PROJECT OVERVIEW / CONTEXT:
While at Nowspeed, a marketing consulting agency, I was their lead Interactive UX / Visual Designer for several years. I designed hundreds of lead gen landing pages, opt-in email designs, as well as websites, print material, and e-newsletters for their clients. Featured below are a couple sample e-Newsletter designs I created for two different clients to give you a sense of my range of solutions.
DUNKIN' DONUTS
I was the principal e-newsletter designer on this project (see bottom-right) for client Dunkin' Donuts that would be in keeping with their well-established brand identity with their iconic hot pink and orange colors. The e-newsletter provides information to franchisee on new products and franchisee expansion opportunities. The e-newsletter would highlight stories on successful franchise owners as inspiration to other franchisees
DUNKIN' DONUTS
I was the principal e-newsletter designer on this project (see bottom-right) for client Dunkin' Donuts that would be in keeping with their well-established brand identity with their iconic hot pink and orange colors. The e-newsletter provides information to franchisee on new products and franchisee expansion opportunities. The e-newsletter would highlight stories on successful franchise owners as inspiration to other franchisees
UP.TIME SOFTWARE
For the e-newsletter design on the bottom-right, I proposed a more conversational-toned design featuring articles by key uptimes software staff. I also wrote the headlines you see there that the client liked and ultimately went with my proposed copy as well. Design was intended to appear friendly and whimsical. It was intended to prompt conversation among a target audience of techies.
