Case Study: OPTAx Systems (Now Pearson's QuotientADHD )
ROLE:
Principal UX and Visual Designer and Creative Strategist
KEY SKILLS / DELIVERABLES:
• Logo / Brand + Identity Design
• UX / UI Visual Design for Diagnostic App
• Lead Gen Graphic Design and Copywriting
DESIGN APPS USED:
• Photoshop (detailed UI web designs and graphics)
• Adobe Illustrator (UX wireframing and Logo Illustrations)
PROJECT OVERVIEW / CONTEXT:
Represented below are a few of the user-interface screens I designed for a multimedia software product OPTAx™ developed by OPTAx Systems. The splash screen for their product application is featured on the far left, the top screen represents a patient form sheet, and the screen on the bottom illustrates the first instructional test page. I used the visual metaphor of stars throughout the screen designs since that visually brands their OPTAx™ test. Their product OPTAx™ tests whether children can distinguish five-pointed and eight-pointed stars accurately and quickly in their ADHD assessments.
OPTAx provided physicians with a method to assess how well a child can sit still and pay attention by quickly and objectively quantifying the key symptoms associated with ADHD: inattention, impulsivity, and hyperactivity. Based in the Boston area (Burlington, MA), the company maintained a scientific partnership with the Developmental Biopsychiatry Research Laboratory of McLean Hospital, a major teaching institution of Harvard Medical School. The OPTAx test is used by physicians nationally. Today, OPTAx's flagship product here was acquired by the educational services provider and publishing house Pearson as is now known as Quotient ADHD.
My Interactive App Interface Designs for OPTAx ADHD Diagnostic Test
Featured here are the interface designs for several key screens for the diagnostic flagship app that OPTAx developed based on the research at the prestigious McLean Hospital affiliated with Harvard Medical School.
Featured here are the interface designs for several key screens for the diagnostic flagship app that OPTAx developed based on the research at the prestigious McLean Hospital affiliated with Harvard Medical School.
My Banner Ad Concepts for OPTAx
Featured below are a couple of the online banner ad concepts I envisioned and designed for OPTAx to market their services. My hypothesis was that online ads that featured questions that invited curiosity to learn more or to compare one's answer to the actual results would prompt users to tap them in my proposed lead gen strategy.
Featured below are a couple of the online banner ad concepts I envisioned and designed for OPTAx to market their services. My hypothesis was that online ads that featured questions that invited curiosity to learn more or to compare one's answer to the actual results would prompt users to tap them in my proposed lead gen strategy.
My Business Card Designs for OPTAx
Featured below are the business card designs I proposed. The top design is the one the client choses. The ones below it are alternate design concepts. The design that the client chose and which I advocated was more closely aligned to the stars used in the ADHD diagnostic tests. I made the stars look anthropomorphic alluding a parent or a teacher or mentor with a child and also the principle of the service acting as guiding stars to parents seeking academic success and wellbeing for their children. A couple other designs below such as the dotted design and the purple carets refer to images used in the OPTAx diagnostic app.
Featured below are the business card designs I proposed. The top design is the one the client choses. The ones below it are alternate design concepts. The design that the client chose and which I advocated was more closely aligned to the stars used in the ADHD diagnostic tests. I made the stars look anthropomorphic alluding a parent or a teacher or mentor with a child and also the principle of the service acting as guiding stars to parents seeking academic success and wellbeing for their children. A couple other designs below such as the dotted design and the purple carets refer to images used in the OPTAx diagnostic app.
