PROJECT: Intuit (QuickBooks)
ROLE:
Sr. UX / Visual Designer at Nowspeed Marketing
KEY SKILLS / DELIVERABLES:
• UX / UI Visual Design
• Information Architecture + Content Strategy
• Lead Gen Microsite Landing Page Designs
• Print Designs
• Content Strategy
• Upsell + Cross-sell Strategy
DESIGN APPS USED:
• Adobe Photoshop (detailed UI web designs)
• Adobe Illustrator
PROJECT OVERVIEW / CONTEXT:
I was the principal designer on these landing page designs for Nowspeed's client Intuit — creator of Intuit QuickBooks, QuickBase, and TurboTax. I proposed that we present content in tabbed views in order to consolidate more key facts in finite space. I recommended more use of bulleted text for higher scannability in my proposed lead gen strategy.
These designs represent two different preliminary layout options presented to the client (among several others) that aim to upsell Intuit QuickBooks Premier. These proposed landing pages would encourage current QuickBooks Pro customers to upgrade to their QuickBooks Premier product that offers more industry-specific customization capabilities.
These designs represent two different preliminary layout options presented to the client (among several others) that aim to upsell Intuit QuickBooks Premier. These proposed landing pages would encourage current QuickBooks Pro customers to upgrade to their QuickBooks Premier product that offers more industry-specific customization capabilities.
Print Graphic Designer on Campaigns to Market QuickBase:
These designs represent three different print projects I designed for Intuit QuickBase. The design featured on top is the front side of the 2-pager datasheet I created to market QuickBase’s project management capabilities. The design on the bottom left is the title page / cover page for the white paper I designed. Depicted on the bottom right is an ad I conceptualized and designed to advertise Intuit QuickBase and their $500 Amex gift card offer.
